The comp set
We price against truly comparable, recent sales, separating different streets, ages, and communities.
Sellers · Pricing · Prep · Net proceeds
Price it right, prep it smart, and keep more of your equity.
Most homes that sit are priced or presented wrong. Keith builds an address-level pricing plan and a prep list that moves your home without leaving money on the table.
30 years experienceLicense BK3328013ABR · MRP · Short-sale instructor
Pricing is a strategy, not a guess.
A broad online estimate is not a pricing plan. Keith builds a CMA from the right nearby sales, then sets a number that attracts buyers and appraises.
We talk through timing, prep, photography, and how to handle offers before your home ever hits the market.
What Keith checks
What moves a home (and what stalls it).
Prep that pays
Targeted cleaning, repairs, and staging that return more than they cost. No wasted spending.
Marketing
Strong photos and the right exposure so the right buyers actually see it.
Offer strategy
We read the whole offer, not just price: financing, contingencies, timeline, and net.
Net proceeds
Keith shows your estimated net so there are no surprises at the table.
Honest counsel
If the market says wait or adjust, Keith tells you straight.
FAQ
Questions Keith gets a lot.
What is my home worth?
It depends on the exact home and current comps. Keith will build a free, address-level CMA, not a broad estimate.
What should I fix before listing?
Only what returns more than it costs. Keith gives you a focused prep list, not a blank check.
Will you handle a short sale if I owe more than it's worth?
Yes. Keith is a Florida-approved short-sale instructor. See the Short Sales page.
Work With Keith
Have a question about buying, selling, short sales, or your options?
Nearly 30 years of straight answers. No pressure, no jargon. Call or text and Keith will walk you through it.
Related
Informational only, not financial, legal, tax, or insurance advice. Confirm property-specific details with the appropriate licensed professional.