A Florida Broker Associate (BK3328013), state-approved short sale instructor, ABR and MRP certified. Keith has spent thirty years helping buyers, sellers, distressed homeowners, and other agents do business the right way across Northeast Florida.
Every market cycle. Every kind of transaction. The training that comes from showing up every day for thirty years.
Began serving buyers and sellers across Duval and Clay counties. Built a referral-first practice from day one.
Worked hundreds of distressed homeowners through short sales and loan modifications during the financial crisis. State of Florida approved Keith to teach short sale education.
License BK3328013. Began mentoring newer agents through the licensing process and the first three years of practice.
Accredited Buyer's Representative and Military Relocation Professional designations earned. Doubled down on serving Jacksonville-area military families.
Opened the brokerage with a team of agents committed to relationship-first transactions and ongoing training.
Closing 25+ deals a year personally. Training and mentoring agents at Public Services Realty. Still answering the phone himself.
Florida-approved short sale instructor. Direct experience negotiating reduced lender payoffs to keep homeowners out of foreclosure.
Pre-foreclosure options, loan-modification referrals, deed-in-lieu navigation. Exit strategies that protect equity and credit.
ABR certified. First-time buyers, move-up buyers, investors, and military families guided from pre-approval to closing table.
Pricing instinct sharpened by thirty years and every market cycle. Marketing, staging, negotiation, and a list-to-close playbook.
MRP certified. PCS-aware. VA-loan-savvy. Familiar with NAS Jax, Mayport, Cecil, and Kings Bay base proximity and timelines.
Brokerage leadership and one-on-one mentorship for new and experienced agents. Curriculum drawn from three decades of doing the work.
I chose real estate because my mother could never purchase a home when I was a child. Three decades later, that drive is still what gets me out of bed.Keith Jones Sr · Florida Broker Associate
Keith Jones Sr has been in real estate for nearly 30 years and built his business around helping people solve real problems, not just close deals. A Broker Associate (BK3328013), he's a short sale instructor approved by the State of Florida.
What sets Keith apart: hands-on, straightforward, and focused on relationships, training, and doing business the right way. Direct, plain-spoken, patient. Three decades of doing this means he's seen most of what can go right and most of what can go wrong.
Read the full bioDuval, Clay, St. Johns, Baker, and Putnam. Jacksonville coast to Palatka rural acreage, and everything between.
Buyer, seller, agent, distressed homeowner, or just curious. Call 904-554-8560 or send a note, Keith reads every message himself.